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In 1975, Toyota demonstrated a hybrid-electric car at the Tokyo Motor Show. The Prius, right? No, it was the Toyota Century Hybrid, a version of the Toyota Century with a hybrid drive train. Toyota never brought it to market, though they showed several more versions at auto shows over the next several years. By the time the Prius came out in 1993, hybrid drive trains were second nature for Toyota engineers.
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All of these vehicles are concept cars -- a staple of auto shows the world around. And while concept cars generate lots of news and buzz, the truth is that they rarely become production vehicles. In fact, they aren't intended to become production vehicles. A concept car is exactly what the name implies: a car designed to demonstrate a concept. They serve many purposes. Concept cars can be used to test the feasibility of new technologies. They provide a useful gauge of public interest in new automotive features. They generate publicity for the automaker when they appear at auto shows or in magazine photographs. And they allow automotive designers free reign to explore out-of-the-box ideas that could either revolutionize the automobile industry or disappear into the dustbin of automotive history.
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While concept cars themselves may not make it to market, they provide the basic DNA for cars to come. Many of the features in modern cars, including the hybrid-electric drive train, showed up in concept cars first, sometimes decades before these features made it to market. When automakers are ready to roll out a new production car, they don't make a concept car first. They make a production intent vehicle, which really works and is actually intended for the marketplace. But concept cars rarely get beyond the auto show circuit.
For more information about concept cars and other related topics, follow the links on the next page.
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